August 27, 2019
Columbus shopping mall and Chistaya Liniya created ice cream
Columbus shopping mall in Moscow now has its own brand of ice cream. Columbus and the Russian manufacturer of natural ice cream Chistaya Liniya created ice cream flavour under Columbus brand, the press service of the multifunctional center reports. The classic branded vanilla ice cream was presented to guests at the end of August. The packaging design was developed by the advertising agency Story & Co from Barcelona. Columbus Ice Cream is not for sale. You can get it as a gift on Columbus mobile app, by participating in one of the events of the shopping center or while shopping at the Mall itself. Thus, Columbus continues to implement its strategy of creating a brand community for residents of southern Moscow.